A Closer Look at The California Consumer Privacy Act – CCPA

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The California Consumer Privacy Act’ (CCPA) came into effect on January 1, 2020. Passed in 2018, it is meant to improve privacy rights and consumer protection for residents of California, United States. Formally known as AB-375 the new act closely mirrors Europe’s General Data Protection regulation (GDPR) as it relates to the access to, deletion of, and sharing of personal information and intends to provide Californian citizens with knowledge of what personal data is being collected about them and whether their personal data is being disclosed or sold and to whom.