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A Closer Look at The California Consumer Privacy Act – CCPA

Data privacy violations are coming under increased scrutiny around the world with new data protection laws being implemented in an effort to safeguard consumers’ privacy rights. The introduction of the General Data Protection Regulation (GDPR) in May 2018 has already resulted in significant enforcement action against organizations in Europe and in the US individual states are introducing their own data privacy legislation the first of which, ‘The California Consumer Privacy Act’ (CCPA), comes into effect on January 1, 2020. The CCPA, passed in 2018, is meant to improve privacy rights and consumer protection for residents of California, United States. Formally known as AB-375 the new act closely mirrors Europe’s General Data Protection regulation (GDPR) as it relates to the access to, deletion of, and sharing of personal information and intends to provide Californian citizens with knowledge of what personal data is being collected about them and whether their personal data is being disclosed or sold and to whom.

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