Cybersecurity leader optimizes delivery of application and data security solutions with channel-first go-to-market strategy

SAN MATEO, Calif. — Feb. 1, 2021 — Imperva, Inc., (@Imperva) the cybersecurity leader whose mission is to protect data and all paths to it, extends its Web Application and API Protection (WAAP) and Data Security offerings to all businesses with a channel-first strategy designed to help grow a reseller’s business.

As channel partners face greater pressure to solve complex security challenges for resource-constrained customers, Imperva is optimizing the delivery of its market-defining application and data security solutions in a way that is simple for businesses to consume and easier for partners to sell.

“The decision by Imperva to address the mid-market comes at a time when more of our customers come to us needing to augment their security teams and seeking answers to complex security challenges,” says Lisa McLin, Global Alliances & Channel Chief, Rackspace. “For organizations that do not have limitless budgets or a robust internal security team, Imperva is a good option, providing the depth and product expertise to uniquely address risks across a customers’ website, applications and cloud environments.”

A new self-service product trial program from Imperva gives businesses immediate protection to critical assets across web, applications and cloud database environments. The contacts generated through the program will be given to the contact’s preferred reseller, or to an Imperva-recommended partner. In doing so, channel partners will have an unparalleled opportunity to grow their business without facing the needless competition or frustration they experience working with other security vendors who favor a direct sales model.

In addition, new subscription plans from Imperva simplify a partner’s sales process, eliminates the need for complicated sizing exercises and allows resellers to increase margins by reducing the overall cost of the sale.

“We regularly hear from our partners that they are under pressure to help customers stay ahead of complicated security threats while needing solutions that don’t require more expertise or resources to do it,” says Kirt Jorgenson, Senior Director, Channel Strategy and Programs, Imperva. “Today’s announcement delivers on our promise to deploy a ‘channel-first’ strategy by exclusively leveraging our partners to provide businesses of any size with access to the industry’s most comprehensive, integrated product portfolio to manage risk across websites, applications, cloud and databases.”

New incentive programs will also be available to participating partners to give them the confidence to sell the compelling value and differentiated capabilities of Imperva. For security-conscious businesses that do not have access to the same resources as large enterprises, Imperva is breaking down barriers to entry and optimizing the delivery of enterprise-grade security technology designed to stop threats across web applications, the software supply chain and data lifecycle.

 

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About Imperva

Imperva is the cybersecurity leader whose mission is to protect data and all paths to it. Imperva protects the data of over 6,200 customers from cyber attacks through all stages of their digital journey. Imperva Research Labs and our global intelligence community enable Imperva to stay ahead of the threat landscape and seamlessly integrate the latest security, privacy and compliance expertise into our solutions.