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Business Development Representative


Tokyo, Japan

Brief Description:

Imperva is a cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments.


Imperva Inc., the leader in Application, Data and Network Security, is looking for an experienced Business Development Representative to join our Inside Sales team in Japan. Imperva is a pioneer and leader of a new category of business security solutions for critical applications and high-value data in the data center.   

Cyber Security is a big deal. It’s in the news, growing rapidly, a critical tool for every company, and our specialty. 

Our customers include leading enterprises, government organizations, small businesses, and service providers.

Why Imperva? 

  • We have experienced the following growth and achievements:
  • Selling to over 5900 customers worldwide
  • 500 partners in 100+ countries worldwide
  • Imperva has been in the Leader’s Quadrant of the Gartner Magic Quadrant for 8 consecutive years in Web Application and API Protection
  • Imperva is also a leader in the Forrester Wave for DDoS Mitigation Solutions in 2021 with the highest score in the “current offering” category
  • Imperva is named an overall leader in the 2021 KuppingerCole Leadership Compass for Database and Big Data Security


Business Development Representative Japan 

The Opportunity

Join an all-star team of hard-working professionals looking to bridge the gap between marketing and sales organizations, driving lead generation and fostering outbound campaigns. We are a motivated group of leaders driving the growth for the business and partnering with our Enterprise field sales team closely in an account-based approach.

You will focus on growing your career and personal goals, as well as hitting our quarterly quotas and having fun along the way. We are critical to the pipeline growth at Imperva, as it is our job to be the first human contact within the company for a potential customer. We’re the “first impression” of Imperva and key to driving account penetration.

You will be responsible for helping to curate that first contact experience and leverage digital outreach and prospecting tools at your disposal. You will work closely with both our marketing demand teams and our senior sales executives to ensure a positive customer experience across the customer journey. You will speak to C-level executives at Fortune 1000 and Global 2000 companies throughout the region and will quickly learn communication skills that will set you up for furthering your career.


  • Articulate Imperva’s value proposition to C-level decision-makers across multiple verticals to assess buying interest and improve consideration
  • Meet and exceed quarterly goals consisting of marketing-generated leads, qualified meetings, and activity metrics
  • Partner closely with strong and very savvy Enterprise field sales teams in key GEOs and create account strategies together to drive penetration against very large businesses
  • Daily, integrated use of Salesforce.com, and additional applications to manage all lead data and ensure data integrity
  • Be involved in helping grow pipeline funnel through targeted marketing campaigns
  • Drive pipeline opportunities through an account-based marketing approach
  • Perform a variety of other marketing-related duties as assigned to improve the customer experience


  • 4+ years of experience in enterprise Lead Development, Lead Generation (SaaS or Security experience a plus) or enterprise sales and business development
  • Prior experience with Financial Services and/or Technology industries helpful
  • High proficiency in Salesforce.com and other sales automation solutions or prospecting tools.
  • Strong analytical, interpersonal communication (both written and verbal) skills.
  • Ability to work well in cross-functional team and customer-facing environment required
  • Solid understanding of BANT-C
  • Excellent written, oral communication and strong interpersonal, organizational and presentation skills in Japanese
  • English skills (both written and verbal) - REQUIRED
  • Bachelor’s degree, or equivalent experience