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Channel Marketing Specialist: DACH and Eastern Europe


any city in Germany, Germany

Channel Marketing Specialist: DACH and Eastern Europe

Role Coverage 

  • DACH region
      • Austria, Germany, and Switzerland
  • Eastern Europe 
    • Albania, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Kosovo¹, Latvia, Lithuania, the Republic of North Macedonia, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia and Ukraine, Russia

This individual will partner with a cross-functional marketing and sales team to support Imperva’s channel program, driving partner-sourced pipeline through joint go-to-market activities with selected focus partners and Distributors in the DACH and Eastern Europe region. Reporting to the EMEA, Sr. Channel Marketing Manager, he/she will be a key contributor to the planning, implementation and analysis of key marketing programs, assisting in the management of Market Development Funds (MDF), program execution and performance tracking, and partner communications.  

Key objectives include developing and executing relevant regional/local marketing activities to create awareness of Imperva solutions, drive demand generation, and increase sales qualified leads against agreed metrics.

Responsibilities include:

  • Assists in developing and executing marketing plans for selected partners, including monitoring of MDF, creating campaigns and programs that are on message and consistent with the overarching message and brand strategy. Evaluates overall effectiveness of programs and identifies optimizations for future implementation. 

  • Deliver marketing campaign programming, creative brief and communications on time and with excellence. 

  • Collaborate to deliver cohesive and coordinated partner communications, strategies and tactics. 

  • Create and/or coordinate development of local content needed for cross-channel campaigns

Skills And Experience 

  • Bachelor’s degree in Marketing preferred
  • Clearly defined marketing background
  • Comfort level with working independently and cooperatively 
  • Experience delivering effective and innovative partner marketing strategies across various medias
  • Strong and effective project management and ability to lead and direct outside resources
  • Ability to manage multiple projects on various levels with different and converging timelines
  • Excellent verbal and written communication skills (proven ability to manage up and across a matrixed org) 
  • Proven budget development and management experience a plus
  • Clearly demonstrated ability to organize and deliver time sensitive projects 
  • Highly proficient computer skills
  • Proficient in Microsoft Office (Word / Excel/PowerPoint).
  • Ability to think through options and make recommendations
  • Self-motivated • Detail-oriented

Our Company
Imperva is an analyst-recognized, cybersecurity leader—championing the fight to secure data and applications wherever they reside. Once deployed, our solutions proactively identify, evaluate, and eliminate current and emerging threats, so you never have to choose between innovating for your customers and protecting what matters most. Imperva—Protect the pulse of your business. Learn more: www.imperva.com, our blog, on Twitter

Imperva offers a competitive compensation package that includes base salary, medical, flexible time off and more. It’s an exciting time to work in the security space. Check out our products and services at www.imperva.comand career opportunities at www.imperva.com/careers 

Legal Notice 
Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.